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Antonia Beggs

Head of Match Operations & Events, Cricket Australia

Having been lucky enough to work within the sports industry for the last fifteen years, Antonia joined Cricket Australia 18 months ago to join the fan engagement team as Head of Match Operations and Events. With over 850,000 spectators across Australia attending the matches, customer experience is front and centre of CA’s strategy, with renewed focus on initiatives to ensure current attendances not only remain constant but continue to increase. 

In 2019, Antonia stepped into an interim role as the EGM for Broadcast & Commercial at CA for a year, with the remit of continuing to deepen relationships with their partnerships with fan engagement at the forefront of this strategy. 

Antonia is passionate about creating the event experience and defining moments, having worked on seven Ryder Cup Matches in Europe and North America as well as being Championship Director for the European Tour’s flagship events. Most recently she headed up the Partnerships team at the European Tour to bring together the activation and event delivery divisions with the Tour’s commercial partnerships – including the launch of the Rolex Series – and working with top players to host their own national tournaments such as the Dubai Duty Free Irish Open hosted by the Rory Foundation.



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