FASTFORWARD SYDNEY 2019

SPEAKER PROFILE

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CONNECT



Julie Knibbe

Chief Product Officer
Soundcharts (FR)

In 2013, with 4 years at Microsoft already under her belt, Julie joined Deezer to manage the discovery experience, making sure that Deezer’s users will enjoy the right music at the right time. As the Head of Product Strategy, she launched key features such as Flow and Mixes, and led a cross-disciplinary team of product owners, designers, engineers, data scientists, and data analysts. Rocking an impressive service list, Julie now leads product development, shaping the future of Soundcharts’ service.



SESSION


  • HOLDING ATTENTION: THE IMPORTANCE OF USER EXPERIENCE
  • FAST15: DON’T BE DECEIVED BY DATA
  • KEY TRENDS IN THE GLOBAL MUSIC INDUSTRY
  • WE NEED TO TALK ABOUT PLAYLISTS
HOLDING ATTENTION: THE IMPORTANCE OF USER EXPERIENCE

Thursday, 11 April
13:15 – 14:00


Long ago it was physical retail, but now apps sit between the music industry and its consumers. We understood the retail experience, but do we know how technical changes in user experience impact upon consumer behaviour? The panel explore the power of small changes.


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FAST15: DON’T BE DECEIVED BY DATA

Friday, 12 April
09:50 – 10:05


Torture the numbers, they’ll tell you anything you want! Julie, VP Product at Soundcharts, helps you find trustworthy data, and avoid being decieved.


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KEY TRENDS IN THE GLOBAL MUSIC INDUSTRY

Friday, 12 April
10:10 – 10:55


As the world becomes more joined up with a global release date and global digital services making music accessible the world over, its increasingly important to be aware of trends from further afield. This diverse panel looks at key trends from around the globe.


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WE NEED TO TALK ABOUT PLAYLISTS

Friday, 12 April
13:00 – 13:45


Playlists are the modern consumption mechanism, somewhere between mix tapes and radio. Yet playlist placements are increasingly competitive, and some playlists are lengthening to meet demand, potentially diminishing their power. Do they drive meaningful artist discovery? Or do they dilute attention across many lesser known artists? Do consumers even remember the names of artists or songs? Would quotas help? We need to talk about playlists.


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