Sad Grrrls Club is a promotions & events agency (and sometimes record label) that’s all about promoting gender diversity, inclusivity and safety in the live music community in Australia. Sad Grrrls Club is run and maintained by Rachel Maria Cox, a non-binary musician based in Newcastle NSW, who was inspired to start the project in 2015 after becoming fed up with being the only female or non-binary person on the majority of line ups they played on.
Since 2015, Sad Grrrls Club has worked with over 150 bands and artists across a number of events and releases. The flagship event, Sad Grrrls Festival, has run in 2015, 2016 and 2017 and will return in 2019. In 2018, Sad Grrrls Club also launched “Not Just Grrrls” as a banner for smaller events and curated stages at larger events including Mountain Sounds Festival, Not Fest, King Street Crawl and Darby Street Live.
Cox has been nominated for the inaugural Australian Women In Music Diversity Award for their work with Sad Grrrls Club, and Sad Grrrls Fest 2018 also won the Laundry Echo “Tour of the Year” Award. In 2019, Sad Grrrls Club are nominated for the Laundry Echo “Independent Record Label of the Year” award as well.
Inspired by Sad Girls y Que, Riot Grrrl and Sad Girl Theory. Sad Grrrls Club is informed by the values of intersectional feminism and aims to be inclusive of all people.
The non-binary singer songwriter and their band have spent the last few years building a name for themselves at home and abroad with their unique flavour of ‘emo-pop’. Their debut LP, Untidy Lines, gained critical acclaim from Triple J, Rolling Stone Australia, Australian Guitar Magazine and was The Brag’s Album of the Week. Singles off Untidy lines were equally well received – Emotionally Untidy gained plenty of airplay on Triple J, If I’m Smiling (It’s Because I’m Thinking About Zac Efron) was added to Spotify’s Fresh Finds Playlist, racking up hundreds of thousands of streams and gaining them international attention, and Stronger Lines won the Triple J Unearthed NIDA competition, with the resulting film clip being played on ABC’s Rage.
Following up on this success, in 2018 following on from successful BIGSOUND showcases and singing with the Harbour Agency, Cox released the single Time, which was premiered on Pilerats along with a candid interview about eating disorder recovery and radical acceptance. The song was added to Spotify Australia’s New Music Friday and Chords & Cardigans Playlists, and was named as one of the Guardian Australia’s top songs of the month.
RMC has been shortlisted for the 2016 Vanda & Young songwriting prize and nominated for the 2017 National Live Music Awards’ Live Pop Act Of The Year, honing their energetic live set at Groovin the Moo, Mountain Sounds Festival, BIGSOUND, Mardi Gras Fair Day and Cox’s own project Sad Grrrls Festival as well as supporting artists like Camp Cope, Ruby Fields, Alex Lahey and Ali Barter. A proud advocate for Non-binary people in the music industry as well as gender diversity, Cox was also nominated for the Inaugural Australian Women In Music Diversity Award for their work with Sad Grrrls Club. Rachel Maria Cox is frequently named as an artist to watch, and their live show, passion and dedication to their craft makes it clear why.