FASTFORWARD SYDNEY 2019

SPEAKER PROFILE

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Renée Hermsen

Promoter, Bookings Rythm & Vines
Live Nation AU

Renée Hermsen is born and raised in the Netherlands. She started in music by driving her friends band around, who later became one of the biggest alternative bands of the Netherlands. While still at uni she joined their management agency as a day-to-day manager in 2010. In order to finish her thesis at last, she went on to work as a freelancer in the live industry; tour management, merchandising, stage management etc. Until she joined MOJO in 2014 where she landed in the field she loves most; electronic music. First as a booking assistant, then shortly after as project coordinator for some of Holland’s most beloved festivals. In 2017 Renée moved to Melbourne where she started working as a promoter for Live Nation. She focusses mostly on the newer stuff, and of course on dance music.



SESSION


  • ARE NICHES THE FUTURE OF MUSIC FESTIVALS?
ARE NICHES THE FUTURE OF MUSIC FESTIVALS?

THURSDAY, 11 APRIL
16:30 – 17:15


The live music industry around the world has grown cosistently for years. In order to stand out, many events now offer twists on a theme, such as Vintage Festvial or Boardmasters. Or events target audiences with shared interests and passions. Are headliners the only thing driving the mainstream, mass market events? In a world of increased competition, is music alone enough?


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